A hobby farm building, chicken raising, cooking enthusiast that also loves getting into the weeds of a spreadsheet or organizing and creating systems.
“I’m the first on the team to advocate for others. Sometimes that’s advocating for a better customer experience and other times, it’s advocating for consistent process to streamline day-to-day operations for a team.”
Adrianne is all about bringing value the first day. Having worked in several industries, she can weave in and out of the traditional roles most businesses implement today. She is curious by nature and uses her problem solving skills to connect dots between departments to become proactive in preventing systemic breakdowns or negative customer experiences.
“During my third week at one of my past roles, I realized a trend in some calls and questions I was getting from the team I managed. I knew where to find the data and what the business insight tool could provide, so I started looking into it. This resulted in identifying a product wide vulnerability that needed immediate attention to resolve & protect both the business and customers.”
She has curated content and built knowledge management systems to support several customer support teams and customers focusing on speed of service. In correlation with a knowledge management system, she created and managed a communication strategy for teams of 300+.
“When everything is organized and follows the same style guide or format, muscle memory takes over and customers and employees alike are able to answer their questions faster.”
She’s creative and has enjoyed copywriting, especially in lifecycle marketing. Her 18+ years working in various industries such as; automotive, coffee, retail, tech and more allow her to apply learnings from the diverse experiences and customers she’s worked with. Having this broad background gives her a leg up in crafting messaging for various audiences.
“A former leader of mine was adamant I should be in public relations. I’ve always known that was an area I could explore, but instead I’ve prioritized focusing those skills on customer marketing and employee communications. It really comes down to understanding your audience and ensuring the content we’re putting out matches with the brand and provides value to the customer.”